Join Coca-Cola for the Big Beach Clean
30 August 2018
With the support of Coca-Cola, Keep Northern Ireland Beautiful is launching its inaugural Beach Clean weekend. Running from 14th – 16th September, the initiative is calling on all beach lovers to head down to Loughshore and do their bit to keep our coast clean.
To mark the occasion, Coca-Cola will also undertake its most ambitious volunteering initiative to date, with hundreds of employees taking to beaches across the island as part of the clean-up.
In its first year running across Northern Ireland, the Big Beach Clean has the backing of the International Ocean Conservancy, making it a part of the world’s largest coastal clean-up event and marine litter survey.
Up to 300 of Coca-Cola’s 1,600 employees across the island are expected to turn out to support the movement to rid our beaches of litter. A significant turnout in particular is expected from Coca-Cola HBC’s factory in Lisburn where more than 400 people are employed.
Kicking off the Big Beach Clean weekend, Coca-Cola employees will be seen in action on popular beaches at Portavogie from 9am, Magilligan from 10am, and Tyrella from 10am on Friday 14th September, and are calling on the nation to join them.
Northern Ireland has over 200 kilometres of coastline where volunteers can choose to either set up their own beach clean including local rivers and loughs if a beach isn’t close by or join the organised clean ups. All the information you need plus a handy kit is provided via www.liveherelovehere.org.
As part of the clean-up, volunteers are asked to record the litter collected using Ocean Conservancy data cards which will feed into the Ocean Conservancy annual report – helping improve the environment for our rich variety of ocean dwelling creatures, some of which are internationally recognised.
Jodie McAneaney Live Here Love Here Manager at Keep Northern Ireland Beautiful comments: “It’s been a great summer for exploring our beautiful beaches, highlighting just how important it is that we get together as a community and keep them clean and safe so we can enjoy them for generations to come.”
Jodie continues: “It’s important we educate people on protecting our marine life and our coastline – it’s such a crucial part of our environment and also our heritage here in Northern Ireland - known for its jaw dropping coastline which attracts tourists and film crews from all over the world. Something we should be proud to take great care of.”
The initiative marks a further milestone for Coca-Cola’s long-running partnership with Keep Northern Ireland Beautiful and An Taisce. Coca-Cola Clean Coast Week in June this year mobilised a record 3,900 volunteers and over 200 coastal clean-ups across the island of Ireland.
The week saw more than 900 additional volunteers engaged in clean-up activities, removing more than 3,500 bags or 23 tonnes of litter from the island’s coastline. These efforts contributed to an additional seven tonnes of litter collected in 2018, more than 40% of an increase compared to last year.
Matthieu Seguin, General Manager, Coca-Cola HBC Ireland and Northern Ireland said, “Coca-Cola believes in a world without waste, and through our involvement in the Big Beach Clean this year, we want to mobilise the power of our employees by leading the charge in cleaning up our beaches, and inspiring others to do the same.
“We also recognise that we can’t achieve this ambition alone and would like to pay special tribute to Keep Northern Ireland Beautiful and An Taisce for their ongoing partnership to bring this message straight into coastal stores at the heart of communities.”
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