Build Your Own Website Programme
26 September 2016
The Mayor, Councillor John Scott, takes a look at the Build Your Own Website programme with Ian Laverty, Ingenuity Managing Director.
Antrim and Newtownabbey is to launch an innovative new business development Programme for local businesses. The business development Programme, Build Your Own Website, will work with business owners and managers to provide knowledge and skills in web development and digital marketing.
The programme is seen as an important initiative as the web becomes a more and more important driver of business growth and sustainability. Additionally, with mobile devices playing an ever increasing role in customer research and buying behaviour, the Council is determined to ensure that businesses are ready, capable and equipped to service customers in a digital world.
Recent* research has highlighted the importance of prioritising the web when trying to reach new customers.
- 48% of people cited a website’s design as the number one factor in deciding the credibility of a business; * and
- 94% of people cited web design as the reason they mistrusted or rejected a website.*
Through participation in the programme businesses will learn how to create a website that showcases their products and services and encourages customer enquiries or purchases. The participants will also learn critical digital marketing skills to help them drive customers to the website through social media, online search and digital marketing techniques.
The programme is open to all businesses in the Antrim and Newtownabbey Borough Council area but, is particularly focussed on those who are not online or not confident in their web and digital marketing skills. The programme will involve a number of training workshops covering simple web development techniques. The workshops are designed to help anyone whether they have previous web development experience or not. Workshops will be supplemented by one-to-one mentoring support with web development experts who will help the participants implement the workshop learning and enable them to create their own website for their business.
The Mayor of Antrim and Newtownabbey, Councillor John Scott, said “Helping our local SME businesses grow is vital to the success of the local economy. The way that we, as customers, engage with businesses and buy products and services is quickly evolving. This programme will support our local businesses to improve their online capabilities and benefit from the changing behaviours of their customers.”
The programme is now open for applications. Businesses across the Borough who would like to register for the opportunity to learn how to build a website for their business should visit the programme website www.buildyourownwebsite.me.uk for further information and to apply. The programme will run from November 2016 to March 2017 and applications close on 24 October 2016.
For more information regarding the Build Your Own Website Programme contact Amy Chestnutt at Ingenuity on 028 9187 1314. Alternatively, enquiries can be emailed to [email protected]